MANAGEMENT OF BEHAVIOR OF ENTERPRISES IN CONDITIONS OF SOCIO-PSYCHOLOGICAL STRESS

Abstract. The aim of the article is to analyze approaches managing behavior enterprises in conditions socio-psychological stress. study used methods induction, deduction, analysis, synthesis, comparison, inference, generalization, abstraction. results showed that it necessary by stages emotional response and key success factors. Moreover, reactive, active, responsive highly effi cient types are distinguished. It noted not all companies reach stage acceptance humility, because here company makes informed eff ective decisions contribute development achievement strategic goals. Elements determine market aff ect irrational denial, anger, bargaining, despair (depression), (humility) highlighted. They show on factors enterprise success: image, brand commitment, location, staff qualifi cations, innovation potential, level general management, fl exibility production, breadth range, Internet marketing. mechanism adaptation which contains purposes, principles, methods, levers, reaction monitoring changes off ered. Keywords: behavioral economics, decisions, COVID-19, uncertainty, sociopsychological stress, adaptation, response.